{"id":14475,"date":"2023-10-12T11:50:41","date_gmt":"2023-10-12T08:50:41","guid":{"rendered":"https:\/\/live.blackfriday.ro\/?p=14475"},"modified":"2023-10-12T11:50:41","modified_gmt":"2023-10-12T08:50:41","slug":"preturile-inainte-si-dupa-black-friday-sunt-reale-reducerile","status":"publish","type":"post","link":"https:\/\/live.blackfriday.ro\/stiri\/preturile-inainte-si-dupa-black-friday-sunt-reale-reducerile\/","title":{"rendered":"Pre\u021burile \u00eenainte \u0219i dup\u0103 Black Friday. Sunt reale reducerile?"},"content":{"rendered":"\n<p>Black Friday este cu siguran\u021b\u0103 cel mai a\u0219teptat eveniment de cump\u0103r\u0103turi \u00een \u00eentreaga lume, inclusiv la noi \u00een \u021bar\u0103. Cu oferte \u0219i reduceri semnificative la aproape tot ce \u00ee\u021bi po\u021bi \u00eenchipui, chiar \u0219i c\u00e2nd vine vorba de vacan\u021be sau imobiliare, aceast\u0103 perioad\u0103 st\u0103 pe buzele tuturor, indiferent dac\u0103 sunt laude sau nemul\u021bumiri.<\/p>\n\n\n\n<p>O \u00eentrebare pe care o auzim destul de des \u0219i pe care cu siguran\u021b\u0103 \u021bi-ai pus-o \u0219i tu m\u0103car o dat\u0103 este dac\u0103 reducerile de Black Friday chiar sunt reale sau sunt doar un truc de marketing care s\u0103 ne fac\u0103 s\u0103 cump\u0103r\u0103m mai mult. \u00cen acest articol \u00ee\u021bi vom explica cum st\u0103 treaba cu modific\u0103rile de pre\u021buri \u0219i dac\u0103 reducerile sunt cu adev\u0103rat reale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evolu\u021bia Black Friday \u00een Rom\u00e2nia<\/h2>\n\n\n\n<p>\u00cen Rom\u00e2nia, prima edi\u021bie Black Friday a fost \u00een anul 2011, dar evenimentul nu prea a avut succes, deoarece consumatorii \u00eenc\u0103 nu erau obi\u0219nui\u021bi cu genul acesta de campanie \u0219i nici nu era at\u00e2t de cunoscut\u0103 \u00eenc\u00e2t s\u0103 ajung\u0103 la urechile tuturor.<\/p>\n\n\n\n<p>Pe parcursul anilor, Black Friday tot a luat amploare, transform\u00e2ndu-se \u00eencet \u00een ziua cea mai a\u0219teptat\u0103 din an. Spunem \u201czi\u201d la modul general, deoarece acum magazinele pot prelungi durata campaniei de reduceri chiar \u0219i la c\u00e2teva s\u0103pt\u0103m\u00e2ni, \u00een func\u021biile de obiectivele pe care \u0219i le propun.<\/p>\n\n\n\n<p>Cu c\u00e2t a devenit mai cunoscut\u0103 aceast\u0103 perioad\u0103, au \u00eenceput s\u0103 apar\u0103 \u0219i \u00eentreb\u0103rile referitoare la autenticitatea reducerilor. Consumatorii au \u00eenceput s\u0103 observe c\u0103 magazinele nu sunt \u00eentotdeauna corecte \u0219i c\u0103 se \u00eent\u00e2mpl\u0103 s\u0103 foloseasc\u0103 strategii de v\u00e2nzare \u0219i discount artificiale, care nu \u00eensemnau o reducere real\u0103 a pre\u021burilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Practicile comerciale incorecte \u0219i interven\u021bia ANPC de Black Friday<\/h2>\n\n\n\n<p>A\u0219a cum am zis mai sus, oamenii au \u00eenceput la un moment dat s\u0103 devin\u0103 suspicio\u0219i \u0219i s\u0103 priveasc\u0103 cu reticen\u021b\u0103 reducerile de Black Friday, dar magazinele au continuat cu acelea\u0219i artificii, \u00een ciuda criticilor negative pe care au \u00eenceput s\u0103 le primeasc\u0103.<\/p>\n\n\n\n<p>\u00cen anul 2021, probabil \u00een urma a mai multe sesiz\u0103ri de nereguli, cei de la Autoritatea Na\u021bional\u0103 pentru Protec\u021bia Consumatorilor (ANPC) au luat m\u0103suri \u00eempotriva magazinelor pe care le-au verificat \u0219i la care au g\u0103sit nereguli \u00een ceea ce prive\u0219te practicile comerciale incorecte. Anul trecut, sub monitorizarea atent\u0103 a ANPC, comercian\u021bii au renun\u021bat la practicarea reducerilor artificiale, care erau de mai multe forme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cre\u0219terea pre\u021burilor fix \u00eenainte de Black Friday pentru a le reduce \u00een ziua evenimentului;<\/li>\n\n\n\n<li>promovarea unor produse cu reduceri fictive, pre\u021bul produsului fiind prea pu\u021bin modificat;<\/li>\n\n\n\n<li>neconcordan\u021be \u00eentre pre\u021burile afi\u0219ate la raft \u0219i pre\u021burile de la cas\u0103.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Schimb\u0103ri \u00een practicile comerciale de Black Friday<\/h2>\n\n\n\n<p>Dup\u0103 sanc\u021biunile date de ANPC \u00een anul 2021, care au avut un impact puternic \u0219i asupra reputa\u021biei comercian\u021bilor, deoarece au ap\u0103rut \u0219tiri peste tot despre aceste nereguli, am \u00eenceput s\u0103 observ\u0103m o schimbare semnificativ\u0103 asupra modului \u00een care magazinele practic\u0103 reducerile de Black Friday.<\/p>\n\n\n\n<p>\u00cen primul r\u00e2nd, comercian\u021bii au \u00eenceput s\u0103 fie mult mai aten\u021bi la pre\u021burile pe care le afi\u0219au \u0219i au depus eforturi pentru a oferi reduceri reale \u0219i transparente.<\/p>\n\n\n\n<p>Consumatorii au \u00eenceput \u0219i ei s\u0103 aib\u0103 mai mult\u0103 \u00eencredere \u00een magazine, mai ales c\u0103 \u00een anul precedent s-a observat efortul lor \u0219i s-a v\u0103zut clar c\u0103 reducerile erau reale, procentele nemaifiind la fel de umflate ca \u00een ceilal\u021bi ani.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum \u0219tii c\u0103 reducerile sunt reale?<\/h2>\n\n\n\n<p>Dac\u0103 nu ai \u00eencredere 100% \u00een reducerile de Black Friday, po\u021bi verifica \u0219i singur, \u00eentr-un mod destul de simplu, dac\u0103 acestea sunt reale sau nu.<\/p>\n\n\n\n<p>Cel mai important este s\u0103 urm\u0103re\u0219ti istoricul pre\u021burilor, iar ast\u0103zi ai la dispozi\u021bie site-uri specializate, care compar\u0103 pre\u021bul unui produs la diferi\u021bi comercian\u021bi \u0219i pe o perioad\u0103 destul de lung\u0103 de timp, chiar \u0219i de c\u00e2\u021biva ani.<\/p>\n\n\n\n<p>Totodat\u0103, po\u021bi citi recenziile produselor, deoarece sunt consumatori care spun acolo \u00een ce perioad\u0103 au f\u0103cut achizi\u021bia \u0219i la ce pre\u021b. Ca s\u0103 nu mai spunem c\u0103 acest pas te ajut\u0103 s\u0103 iei decizii informate \u0219i s\u0103 evi\u021bi cump\u0103r\u0103turile din impuls.<\/p>\n\n\n\n<p>Nu \u00een ultimul r\u00e2nd, \u00ee\u021bi po\u021bi face singur un document \u00een care s\u0103 treci istoricul de pre\u021b al unui produs, iar a\u0219a vei \u0219ti cu siguran\u021b\u0103 dac\u0103 reducerea este real\u0103 sau nu.<\/p>\n\n\n\n<p>\u00cen urma celor \u00eent\u00e2mplate \u00een anul 2021, practicile comerciale incorecte au sc\u0103zut \u00een mod semnificativ, iar comercian\u021bii au \u00een\u021beles c\u0103 e important nu doar s\u0103 respecte legea, dar s\u0103 \u00eei respecte \u0219i pe consumatori, deoarece ei sunt cei care au puterea de a decide ce \u0219i de unde cump\u0103r\u0103. Putem spune c\u0103 acum vedem reduceri reale \u00een perioada campaniei de Black Friday, lucrurile fiind mult mai transparente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday este cu siguran\u021b\u0103 cel mai a\u0219teptat eveniment de cump\u0103r\u0103turi \u00een \u00eentreaga lume, inclusiv la noi \u00een \u021bar\u0103. Cu oferte \u0219i reduceri semnificative la aproape tot ce \u00ee\u021bi po\u021bi \u00eenchipui, chiar \u0219i c\u00e2nd vine vorba de vacan\u021be sau imobiliare, aceast\u0103 perioad\u0103 st\u0103 pe buzele tuturor, indiferent dac\u0103 sunt laude sau nemul\u021bumiri. O \u00eentrebare pe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday"],"publishpress_future_action":{"enabled":false,"date":"2024-10-29 12:27:32","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/posts\/14475"}],"collection":[{"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/comments?post=14475"}],"version-history":[{"count":1,"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/posts\/14475\/revisions"}],"predecessor-version":[{"id":14477,"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/posts\/14475\/revisions\/14477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/media\/14476"}],"wp:attachment":[{"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/media?parent=14475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/categories?post=14475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/live.blackfriday.ro\/wp-json\/wp\/v2\/tags?post=14475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}